Citroen. Valerio, Roger de 1886 – 1951, ca. 1932
Lithograph
46.8 x 62.5 in. (119 x 159 cm).
Private collection
Roger de Valerio, pseudonym of Roger Laviron , born in Lille on May 16, 1886 and died in Paris on April 16, 1951 was a French illustrator , poster designer and painter.
de Valerio studied architecture at the École des Beaux-Arts in Paris . From 1911 to 1914 he worked as artistic director for the newspaper Le Matin . From 1917 to 1924, he joined the Salabert music publisher for which he produced more than 2,000 covers. In 1926, he was artistic advisor to Devambez , for whom he produced a few posters, then in 1932 he took over the management of the newspaper Le Rire.
From 1936 to 1940, he was associate director of Editions Perceval. In 1933, he taught at the technical school of advertising.
In 1940, he decided to retire to Belle-Île-en-Mer to devote himself to painting — especially nudes and still lifes of flowers — and then to book illustration.
For the magazine L’Art vivant d’october 1926, he declares “The first quality of a poster is to be seen and read […]. All means are good, the end justifies the means. More on Roger de Valerio…
Zaidan Gallery 
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